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Privacy Policy

Last updated: 29 – 10 – 2025

1) Who We Are

We are committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA).

2) What We Collect

We collect the following categories of personal information:

  • Account and profile: Name, email, password, and any details you add to your profile.
  • Orders and checkout (on-site): Name, email, phone, billing and shipping address, order details, and payment status. Payment card data is processed by Yoco; we do not store full card numbers.
  • Digital downloads: Email and order details required to deliver/access ebook PDFs.
  • Contact forms/support: Name, email, and message content; any attachments you provide.
  • Comments/reviews: Comment content, display name, email, IP address, and browser user agent for spam detection. Gravatar may receive a hash of your email to check for an avatar.
  • Cookies and usage: Session/login cookies, preference cookies, and analytics/performance data such as IP address, device/browser type, pages visited, and time on site.
  • Third-party content: Interactions with embedded/linked third-party content (e.g., social media, Amazon) per their policies.

If you purchase via Amazon, your data is processed by Amazon under its own privacy notice.

3) Why We Process Your Information (Purpose and Lawful Basis)

  • Provide services: Accounts, checkout, shipping, and digital delivery.
  • Communicate: Order confirmations/updates, responses to inquiries, service notices.
  • Improve and secure our site: Troubleshooting, analytics, and fraud prevention.
  • Marketing (with consent): Newsletters and announcements; unsubscribe anytime via email link or by contacting us.
  • Legal and compliance: Accounting, tax, and regulatory obligations.

Lawful bases include consent, performance of a contract, compliance with legal obligations, and our legitimate interests (site security, service improvement, and non-intrusive communications).

4) Cookies

We use cookies to:

  • Keep you logged in and remember preferences.
  • Enable essential features like cart, checkout, and security.
  • Measure performance and improve the site (analytics).

You can manage cookies via your browser settings. If a cookie banner or preferences tool is implemented, you can adjust non-essential cookies there. Comment/login cookie durations follow our platform defaults (e.g., login 2 days or 2 weeks with “Remember Me”; preferences up to 1 year).

5) Payments and Orders

  • On-site payments: Processed by Yoco. Yoco receives and processes your payment details in accordance with its policies. We receive payment confirmations and transaction references.
  • Amazon orders: International customers may purchase via Amazon; Amazon processes your personal information per its privacy notice.

6) Analytics

We use Google Analytics or similar tools to understand usage and improve our site. These tools may set cookies and collect IP addresses and usage information. See Google’s Privacy Policy: https://policies.google.com/privacy. You can opt out via Google’s opt-out tools: https://tools.google.com/dlpage/gaoptout.

7) Email Communications and Marketing

We collect emails to send order communications and, with your consent, newsletters and updates. You can unsubscribe at any time using the link in our emails or by contacting us. We use Brevo to manage mailing lists and send emails.

8) Children’s Privacy

Our materials are family-friendly, but accounts and purchases must be made by adults (18+). We do not knowingly collect personal information from children without verifiable parental consent. If you believe a child has provided information to us, contact us and we will take appropriate steps to remove it.

9) How Long We Keep Your Information

  • Orders and invoices: Retained as required for accounting/tax/legal compliance (typically 5–7 years).
  • Accounts: Retained while active and as needed for operations/legal compliance.
  • Comments: Retained indefinitely to recognize/approve follow-ups and for moderation.
  • Marketing data: Retained until you unsubscribe or request deletion, or after a reasonable period of inactivity.
  • Server logs/analytics: Retained for a limited period for security and performance analysis.

10) Sharing Your Information (Third Parties)

We do not sell your personal information. We share it only as necessary with:

  • Hosting and infrastructure providers
  • Payment processor (Yoco)
  • Email service providers (if used)
  • Analytics/anti-spam/security tools (e.g., Akismet/Gravatar/Cloudflare)
  • Courier and logistics partners (Courier Guy) for delivery
  • Marketplaces (Amazon) for international purchases
  • Professional services (e.g., accountants/legal) where required
  • Government or law enforcement if required by law

Each third party processes data per its own privacy policy and contracts.

11) Cross-Border Transfers

Some third-party providers may process data outside South Africa. Where applicable, we implement appropriate safeguards (e.g., contractual measures) to protect your personal information in line with POPIA requirements.

12) Security

We use reasonable technical and organizational measures to protect your personal information, including HTTPS, access controls, and least-privilege practices. No method of transmission or storage is 100% secure. Please keep your password confidential and notify us of any suspected unauthorized access.

13) Your Rights (POPIA)

You may have the right to:

  • Access the personal information we hold about you.
  • Request correction or deletion of your personal information.
  • Object to or restrict certain processing.
  • Withdraw consent where processing is based on consent (does not affect prior processing).
  • Lodge a complaint with the Information Regulator.

To exercise your rights, contact us at [email protected]. You may also contact the Information Regulator (South Africa): https://www.justice.gov.za/inforeg/.

14) Third-Party Content and Embedded Media

Embedded content (e.g., videos, social posts) behaves as if you visited the third-party site and may collect data, use cookies, and track interactions. Review their privacy policies.

15) Changes to This Policy

We may update this policy from time to time. The “Last updated” date indicates the latest version. Material changes may be highlighted where appropriate.

16) Contact Us

Questions or requests related to privacy:

  • Email: [email protected]
  • Phone: +27 73 339 9563
  • Address: 25 Basson Drive, Glenvista, Johannesburg, Gauteng, South Africa